RAC

Bringing road safety to life

The challenge:

To bring the usual topics to life through animations and infographics – boosting traffic to important and educational road safety pages on the RAC Drive content hub and gaining links and online PR.

Our response:

Our multi-skilled team reviewed each chosen page to highlight and condense key information, creating engaging scripts for animations and infographics. Tone of voice was reviewed to ensure a wide audience appeal, before elements were designed to brand guidelines. Animations and infographics were crafted to deliver information in a digestible, Sticky way.

Results:

Our visual content helped to create the best-performing page on the content hub, generating more organic traffic than any other page. Infographics secured links from major publishers - The Daily Mail, The Daily Express and The Mirror.

The client says:

“Sticky’s animations and infographics have been vital in making some of our best content really stand out, increasing both traffic and links. Christian, Dan and Jake are all knowledgeable, enthusiastic and easy to work with!” Jamie Lawes, Content Hub Editor

  • Client:
    • RAC
  • Category:
    • Animation and design