Explainers for hard-to-reach audiences

Halifax’s challenge

To talk to their diverse audience about finance in a tone and a format that would engage and build brand.

Our response

We worked on the Money Explained content hub to get people thinking about their finances and liven up an often dull subject.

Working as the editorial experts as part of a team of creative agencies, we helped Halifax drive and engage an audience on the hub and raise brand profile.

  • Client:
    • Halifax
  • Category:
    • Content for SEO and CRM
  • Topics Covered:
    • Mortgages