E&J Gallo Winery

Building social brands

The challenge:

E&J Gallo wanted to raise the profile of their premium, challenger wine brands Apothic and Dark Horse in the UK. Both have distinct brand personalities – Apothic is dark and mysterious, while Dark Horse is bold and defies expectation.

Our response:

Full social management and production - campaigns and always-on - to drive engagement and awareness among target audiences. Creating premium visual content produced exclusively for each of the three brands on a tightly controlled budget.

  • 12months
  • 150pieces of content
  • 56.1Mimpressions
  • Client:
    • E&J Gallo Winery
  • Category:
    • Premium social content