Sticky

Dixons Carphone

Dixons Carphone

Always-on content to drive sales

Client
Dixons Carphone
Category
Content marketing

Challenge

How to use content to attract and convert an audience to CurrysPCWorld.

Approach

We rebooted the TechTalk blog, aimed at new audiences and driven by quality of execution and cut-through ideas.

Our strategy is based on analytics and insight, tapping into topical trends and identified content gaps.

We run a rolling calendar of content and all production on the blog.