Dixons Carphone

Always-on content to drive sales

DixonsCarphone’s Challenge

How to use content to attract and convert an audience to CurrysPCWorld.

Our response

We rebooted the TechTalk blog, aimed at new audiences and driven by quality of execution and cut-through ideas.

Our strategy is based on analytics and insight, tapping into topical trends and identified content gaps.

We run a rolling calendar of content and all production on the blog.

  • Client:
    • Dixons Carphone
  • Category:
    • Content marketing
  • Why this works:
    • Quality and depth of information
      Consistent tone of voice
      Collaborative approach to SEO