Sticky

Coca-Cola

Coca-Cola

Award-winning content hub

Client
Coca-Cola
Category
Brand storytelling
Awards
  • Corporate Comms Awards 'Best digital publication'
  • Webby Awards 'Best public website'

Challenge

To tell the Coca-Cola story in a uniquely British and modern way, and talk credibly and compellingly about corporate activities to the public and stakeholders.

Approach

We developed a content strategy for Coca-Cola Journey GB - www.coca-cola.co.uk - based on audience insight, creative ideas and visual storytelling.

Targeting 3 new personas, we now build messaging into content, and follow an audience first approach.

Working closely with the client, we’re always analysing, optimising and improving the content to continue to drive results.

Stats

6m+

Page views

2.7m+

Unique users

1,500

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