Best Western

Driving customer loyalty

Best Western’s challenge

To build a greater affinity with the customer base, to increase loyalty and direct bookings.

Our response

We put together a strategy for email and social built on engaging content around the brand offering. This included a new tone of voice and a more joined-up calendar across all comms activity.

We could only do this by really getting to know the brand, its market and the opportunities for cut-through in crowded feeds and inboxes.

Our target was sign-up/retention of Rewards memberships and the client has been very pleased with the results.

  • 156Emails sent
  • +++Direct bookings
  • Client:
    • Best Western
  • Category:
    • Email & Social Content
  • They say:
    • "Sticky are an absolute pleasure. One of their strengths is really getting to know our brand and our audience... They bring fresh, innovative ideas."

      Gemma Sykes, Senior Marketing Lead