Start your day at SMWLDN with some rigorous debate and a heap of learnings! Come and join Sticky’s Emily Shelley for a round-table discussion and find out how to 'Rise above the noise through better storytelling'.
You don’t have to be a creative genius to get cut-through with a story-telling approach on social, but there’s no magic formula either. Instead, we’ll explore together the difference you can make through stronger audience understanding, attention to detail on format and execution, and a robust ideas process.
We’ll look at some of the common themes and approaches of the most successful story-led campaigns, and the fundamental principles of what works to engage an audience.
You’ll leave inspired, and armed with the know-how to make more effective content!