Sticky

TrainingBespoke training sessions, webinars and masterclasses

Open masterclasses

Our sessions offer a first-hand guide to a key area of marcomms from an experienced practitioner who can steer you through best practice, boost your own understanding with some carefully-planned learning activities, and come up with ideas and answers to help you address your own challenges.

Our open masterclasses are available to all-comers. The day courses include lunch and drinks with the team afterwards. We run workshops in topics like digital copywriting, creative social media content, earned media strategy, and video content. We also run free one-hour webinars on related topics - to find out what’s coming up, sign up for our newsletter.

Bespoke training

As well as open courses, we can also design bespoke courses tailored to your specific needs. As well as the areas above, we’ve covered things like Facebook campaign management, customer care content, working with photographers, tone of voice development, SEO copywriting, content marketing strategy and much more. If there’s a course you’d like us to design for you, get in touch.

Our courses include:

  • Writing effective digital content
  • Earned media strategy and content creation
  • Creative content for social media
  • Creating great video content
  • PR photography 101
  • Basic business writing skills

Courses

Creating great video content

Date tbc

Gain an expert insight into how to create great internal or external video content - from advice on story-telling and strategy to practical tips on scripting, filming, lighting, and getting the best out of your interviewees. The course is led by Sticky's Head of Communications and PR, Jamie Wood, a BAFTA-nominated former Sky News executive producer who can draw on thousands of hours of television production experience to help brands make their content count.

What's covered

  • Choosing the right story for video
  • How to plan a video shoot
  • Tips on storyboarding and scripting
  • The essentials of filming
  • How to set up and film a video interview
  • Getting the best out of your interviewees
  • Using sound to tell a story
  • Planning an edit
  • Q&A
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Creating great video content

Creative content for social media

Date tbc

Up your creative content game and give your social channels a boost. Learn how to produce tailored content for each platform, from where to start when thinking about a social campaign, to turning strategy into creative concepts, and working with influencers. The course is led by Sticky’s own digital natives, bringing fresh thinking and a myriad of experience to help brands level-up their creative social content.

What's covered

  • Intro to social trends
  • Who, what, where of social media platforms
  • How to develop a social strategy
  • Tips on managing your creativity
  • Creative campaign planning in practice
  • Producing content for social media
  • Practical tips on art direction
  • How to use paid social
  • Creative content best practice
  • Q&A
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Creative content for social media

Earned media strategy and content creation

Date tbc

Need to give your earned media strategy a boost? This course will give you practical advice on how to put a story at the heart of your campaign to make sure newsrooms take notice. It looks at everything from shaping the strategy behind your campaign to practical advice on how to create editorial video content for TV and online. Led by former Sky News executive producer Jamie Wood – now Sticky's Head of Communications and PR – this course will give you expert hints and tips on how to make sure your brand makes headlines.

What's covered

  • The guiding principles of editorial coverage
  • Planning effective editorial content
  • How to integrate video into your earned campaign
  • Tips on creating great earned video content
  • Understanding newsrooms and what they want
  • Knowing the news cycle and how to fit into it
  • Practical exercises
  • Q&A
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Earned media strategy and content creation