Know your online copy needs improvement, but don’t know where to start? Give us your web content to audit over August so you’ve got a handy To Do list to kickstart your activities after the summer… and get 10% off to boot!
Why audit your content?
Sticky Content’s audit process, developed over 12 years of working with the digital content of global brands, tells you how well your current content is supporting your business objectives, communicating your brand, and serving your users.
A content audit can provide a roadmap for your in-house editorial team, support a business case, or simply identify priorities for improvement at the beginning of a larger project.
Who have we audited?
Our audit clients include Amnesty International, Big Lottery Fund, caterer.com, Engage Mutual, Hamleys, John Lewis, London Business School, Post Office, Sony Europe and UEFA.
- “Sticky Content’s audit of our content was very valuable in making sure that our sites are helping us meet our commercial objectives and that we’re really delivering the sort of experience our users require.” Bryn Mitchell, Senior Digital Channels manager, Post Office
What do we audit?
The audit can cover any combination of the following: web content, content organisation, user journeys, email content, offline marketing materials, customer service scripts, populated wireframes.
What do you get?
At the end of the process you’ll get an intelligent, comprehensive assessment of your content against web-writing best practice, complete with a list of practical recommendations. Many of these will be quick wins you can sort at once, bringing about a rapid, economical improvement in your users’ experience. Along with the full report, we can also present our findings to your stakeholders in person.