From how you name your board to the tags and descriptions on your images, words are hugely important on Pinterest:
- A clear, usable title helps convince people to click onto your board.
- Clever hashtagging helps more people see your pictures.
- If you’re using Pinterest for business, persuasive copywriting helps push people from Pinterest to your own site.
Here are 5 top tips for copywriting for Pinterest:
1. Write in plain language
Pinterest uses your hashtags, board names and descriptions to decide what searches you’ll be included in. So, for example, if you’ve a board full of images of Elvis memorabilia, you’ll want to match a search for ‘Elvis memorabilia’ – not ‘Memphis Mike's’ Elvisorama’. By all means be creative and work your tone of voice, but don’t overlook the keywords.
2. Lose the hyperbole
Pinterest has now put a 500-character count limit on its image captions, about the equivalent of 2 tweets. That means you don’t have space to waste words. Avoid using marketing hyperbole and lots of meaningless adjectives – describing something as ‘super awesome’ doesn’t tell the user much. Try answering these questions:
- What is it?
- Where is it?
- Why is it interesting?
- Why should the reader keep clicking through my board?
3. Be clever with hashtags
Pinterest automatically creates a gallery for each unique hashtag. Every time an image is tagged, it’s added to that hashtag’s gallery. Tagging something with a common hashtag such as #blue, #art, or #pretty, for example, will put you on a busy board, and you won’t get much traffic through it. So, the less common your hashtag is, the longer you’ll stay visible. Think about something both specific and appealing – for example, an optician might have #celebsinspecs or a garden centre #lowmaintenancegardens
4. Write text that will travel well
Make sure your captions make sense out of context, so that when they’re re-pinned and shared, people won’t be confused by references that are specific to you or your board. Once you’ve written your caption, re-read it, imagining you’re seeing it for the first time on someone else’s board. Does everything still make sense?
5. Encourage people to interact
Want people to follow, re-pin or tweet about your content? Simply add a call to action. You might not want to put it on every single thing on your board perhaps, but you could add a line of encouragement like ‘Follow us to keep up with our latest finds’ at the end of your board description.