What is content marketing? From the people who know

Despite it being the digital buzzword of the moment, a lot of people still seem unsure what content marketing is.

 What is content marketing? From the people who know

We’ve posted about this before and we’ve read plenty of other articles on the subject. But as people are still asking, we thought we’d cut right to the heart of the subject by compiling the ultimate list of content marketing definitions. These 4 concise passages come from true content marketing advocates who practise what they preach.

Content marketing is… a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

Content marketing is… about delivering the content your audience is seeking in all the places they are searching for it. It is the effective combination of created, curated and syndicated content.

Content marketing is… the process of identifying the needs of stakeholders, mapping the content requirements to satisfy these needs, creating and distributing the necessary content across relevant marketing channels and measuring the impact this content is having on KPIs.

Content marketing is… what your company produces when it stops looking at the world through its own lens and instead begins to see through the eyes of its audience.

And, to round off, here’s a peek at what Wikipedia makes of it:

Content marketing is… an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.