The Financial Services Forum
Digital Content – How to Engage the HNW Individual
April 27, 9am-11.30am
Senior Sticky Content strategist Martin Wake joins a panel of expert guest speakers to discuss how a well-planned content strategy can enhance the experience of high net worth individuals. What are the key levers to develop and implement a content strategy that delivers on your business goals?
Martin will be joined on this panel discussion by John Elder, Partner, Family Office Advisors LLP, and Sebastian Dovey, Managing Partner and Co-Founder, Scorpio Partnership.
Cost: Free with membership
Become an FS Forum member and register your attendance
Marketing Week Live, April 27-28
Content marketing – 7 steps to heaven
April 28, 2.30pm
Producing content without much of a plan? You’re not alone – according to our research, while 80% of people are using content marketing, the majority are delivering it without a clear, agreed strategy in place.
At the free-to-attend conference, part of this forward-thinking and well-established event in the annual marketing calendar, Sticky’s managing editor Amy Nicholson will walk you through her 7 steps to content heaven.
She’ll work through some of the most common issues people face with their content, from inefficient production to speaking to the wrong audience. She’ll explore how to create content personas, set up bulletproof schedules and streamline your approval process. We’ll also look at how to establish your core strategy and content niche – and all of this in just 30 minutes!
Whatever your content challenge, come hear how to solve it. We’ll even give you a pack of templates to take home – everything you need to get started for yourself.
Cost: Free to marketers
Centre Stage ticket prices are available. Use code STC16 to receive a discount on session passes.
May 6, 10am-4pm
In response to attendee feedback, we’ve fully revised and expanded our popular open course. We’ve extended the course time, added in some powerful new material – plus there’s now a chance to get some expert, on-the-spot feedback on your own content. Not to mention lunch!
What will you learn?
You’ll gain a thorough and very practical overview of the key tips and techniques for planning and writing scannable, persuasive digital copy, with lots of practical exercises and discussion along the way. Topics we’ll cover include:
- 7 habits of highly effective digital content
- Working your tone of voice
- How people read digital content
- Front-loading and the inverted pyramid
- Email subject lines
- Persuasive copywriting nudges
- Feedback on your own content
Save £50 when you book 2 places. Book your place now
June 22, 8.30am-7.30pm
Split into five content streams as well as the new Main stage, this year's B2B Marketing Summit will be bigger and better than ever. Sticky Content will yet again be sponsoring the popular event and providing content insight for 850 of the brightest marketers in B2B.
Early bird £399 + VAT until 15 April
Standard price £499 + VAT
Special offer: 4 tickets for the price of 3 using discount code 4for3
Europe's Customer Festival is where expert speakers from world-renowned organisations share the secrets of their success. Sticky Content, involved with this event for the second year, will share its content knowledge during the on-floor seminar agenda and will be on hand to talk all things digital copywriting throughout the exhibition.
Come along to network with top marketing professionals from the retail, ecommerce, telecoms, leisure, tourism and banking industries.
Passes from £175