Our favourite quotes about digital content: the visionary and the misguided

Pearls of wisdom from David Ogilvy, Erin Kissane and others

 Our favourite quotes about digital content: the visionary and the misguided

We’ve curated a few of our favourite quotes about digital – some to pin up on your wall, others to remind you that we can’t all get it right, all the time… 

The visionary…

On average, 5 times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy

For most people, language is our primary interface with each other and with the external world.

Marketing is too important to be left to the marketing department.

David Packard (of Hewlett Packard)

Social media isn’t cheap; it’s just a different kind of expensive.

Margot Bloomstein

Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.

Bryan Eisenberg of FutureNow

Traditional marketing talks at people. Content marketing talks with them.

Doug Kessler

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.

Scott Cook

The misguided…

There is no reason for any individual to have a computer in his home.

Ken Olson, 1977

Two years from now, spam will be solved.

Bill Gates, 2004

I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.

Robert Metcalfe, 1995

And the naysayers…

The Internet is a shallow and unreliable electronic repository of dirty pictures, inaccurate rumours, bad spelling and worse grammar, inhabited largely by people with no demonstrable social skills.

Chronicle of Higher Education, 1997

There's a lot of weirdos on the Internet.

Miss Texas Teen USA, during 1998 pageant