How to create fresh destination copy about the same old places | See the slides now

Sticky Content co-founder and Econsultancy blogger Dan Brotzel looks at a classic travel copy challenge – breathing new life into well-trodden destination guides.

 How to create fresh destination copy about the same old places | See the slides now

Sticky Content co-founder and Econsultancy blogger Dan Brotzel looks at a classic travel copy challenge – breathing new life into well-trodden destination guides. Get ideas on how to:

  • approach familiar places in fresh ways by creating variation within parameters
  • use copy formats to make your content more usable
  • use tone of voice to create a point of difference
  • carry out effective QA even at high volumes

See the slides now: