Add to that the surge in m-commerce as smartphone users become more confident in buying on their mobile, and it’s easy to see why ‘go mobile’ is becoming something of a must-do.
More and more of our clients are now taking a serious look at mobile and wondering how they can make the switch.
Even Google are in on the act, encouraging people to test their m-site out for mobile optimisation.
Their latest project, ‘How To Go Mo’, tests your site to see how easy it is to read on a mobile, offering tips and advice for getting started.
It includes these handy hints:
- use a clear hierarchy in menus
- don’t include page after page of links and buttons – limit each page to a maximum of 7
- make sure your content fits on screen and can be read without pinching and zooming
- try to avoid flash – it might look good on desktop but not all smartphones can handle it
There’s never going to be a one-size-fits-all approach to mobile, but it’s a good starting point if you’re not sure where to go.