Frankencontent: clever ways to manage your stakeholders and avoid the horror of content by committee | Catherine Toole

See Catherine Toole’s slides from her speech on Frankencontent: How to avoid creating a content monster…

 Frankencontent: clever ways to manage your stakeholders and avoid the horror of content by committee

Frankencontent. We all know that monster when we see it. Off-brand, off-message, off-the-wall – it’s what happens when too many stakeholders spoil the content. So what can you do when the politics, culture and hierarchy of your organisation mean complex sign-off processes getting in the way of good content? Catherine Toole, Sticky Content chairman, shares practical tips on how to manage stakeholders, retain content quality and avoid creating a monster.

See Catherine's slides here: