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This month, we take a look at content marketing by numbers. With 10 per cent annual growth predicted in the UK for this £880m market, the stats speak for themselves...
44% Percentage of b2b marketers who consider content marketing the most important element of their online marketing strategy.
9/10 That’s how many b2b organisations say they make use of content marketing.
44% The percentage of respondents agreeing with the statement: “Content marketing is more important than advertising”.
$3m The amount of revenue Fifth Third Bank attributed to the first 9 months of a new content marketing push.
Content 2020 The name of a new Coca-Cola marketing mission statement, which focuses the global giant’s marketing activity on content marketing.
0% bounce Google’s Panda update is designed to give quality content a higher search profile. Google uses quantifiable metrics to determine the quality of a page, especially bounce rates and the length of time a user spends on a page. The better the content, the longer someone stays – and the more likely they are to share it socially.
70% Number of b2b buyers who begin the process by using a search engine, with 75% clicking on organic search results. Better give them something good to read when they get there...
$2.5m Total sales which software company Eloqua puts down to clients downloading its content in the second half of 2010 alone.
1 in 3 Number of marketers who say “lack of time” is their biggest social media challenge, followed by “creating original content” (28%). Devising efficient content formats and editorial forward-planning might give you that competitive advantage.
$324k Average amount US companies now spend on outsourcing their content marketing – the highest yet.
10% Growth in content marketing predicted in 2012, for a market already worth £880million.
Sources: LinkedIn B2B Marketing Group survey, Vertical Leap; APA/Menzies Digital Marketing/Mintel; Custom Content Council/ContentWise study; Econsultancy/Adobe Quarterly Digital Intelligence Briefing, July 2011; Content Marketing Institute; Red Rocket Media