Content confidential | Your friend, the creative brief
Your friend the creative brief
30.08.13 Sticky Content
Standardising your creative briefing form has benefits before, during and after you write...
Good digital content can make a tangible difference to your bottom line. It can increase conversions, elevate your brand, boost seo traffic, reduce call-centre costs and more. But such results don’t happen by accident. Effective content starts with a plan.
By plan, we mean something that sets out what you’re trying to do and how you’ll know if you’ve done it. Something that shows how the proposed content maps both to your business’ goals and your user’s information needs. Something that provides a framework for measuring success and that can simplify the sign-off process.
That may sound like a tall order, but there’s a simple tool that can help with all of this. Enter the creative brief.