Content Confidential | Unsexy, boring and compliant. How to meet the b2b digital marketing challenge

What are the big challenges facing b2b marketers when it comes to creating copy? Check out these top tips on how to create effective, measurable content.

 Content Confidential | Unsexy, boring and compliant. How to meet the b2b digital marketing challenge

Best-practice content marketing is dominated by glamorous examples from b2c – think Red Bull and Coca-Cola. But how do you come up with effective, measurable and high-quality content when your b2b product is highly complex, compliance is a nightmare, and your sales cycle runs into years?

From creating a detailed editorial calendar to homing in on your information niche, and ensuring you’re working to a realistic, achievable plan, we’ve come up with the six top steps you need to follow to help meet your marketing challenge.