Content confidential | The 12 copy fixes of Christmas

Here are 12 easy ways to spruce up your e-commerce website in the run-up to the festive sales rush...

 Content confidential | The 12 copy fixes of Christmas
  1. Review your email sign-up process. 
  2. Search for your heroes. 
  3. Inject some peer pressure.
  4. Work the window. 
  5. Walk in your user’s shoes.
  6. Show trust and authority.
  7. Brush up your returns policy. 
  8. Remember that people’s needs change over Christmas. 
  9. Focus on last-minute gifts that don’t need posting. 
  10. Find creative ways to increase the frequency of your messaging. 
  11. Make sure your sales journey is friction-free.
  12. Raise a smile.