Content confidential | The 12 copy fixes of Christmas
Here are 12 easy ways to spruce up your e-commerce website in the run-up to the festive sales rush...
31.10.13 Sticky Content
- Review your email sign-up process.
- Search for your heroes.
- Inject some peer pressure.
- Work the window.
- Walk in your user’s shoes.
- Show trust and authority.
- Brush up your returns policy.
- Remember that people’s needs change over Christmas.
- Focus on last-minute gifts that don’t need posting.
- Find creative ways to increase the frequency of your messaging.
- Make sure your sales journey is friction-free.
- Raise a smile.