Content Confidential | Marginal gains: could your content benefit from Team GB’s cycling strategy?

Quick copy fixes can make a dramatic difference to your site. Here's how you can apply the marginal gains approach to your content.

 Content Confidential | Marginal gains: could your content benefit from Team GB’s cycling strategy?

As Team GB swept around the velodrome gathering golds at the 2012 Olympics, cycling performance director Dave Brailsford told the BBC that a ‘marginal gains approach’ underpinned their incredible performance. 'The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you would get a significant increase when you put them all together.'

This marginal gains approach can be equally applied to copywriting. Here we look at how implementing tiny text fixes can have a cumulatively large effect on your site.