Content Confidential | ‘Do an O2’: the new writers’ rulebook for customer service in social media

How should you talk with your customers through social media? Check out our tips on what to do, and what not to do...

 Content Confidential | ‘Do an O2’: the new writers’ rulebook for customer service in social media

In tweeting its way out of a network failure crisis, Twitter’s Bruce Daisley claimed that O2 ‘wrote the rulebook’ on social customer service. So what did we learn about how to rock those 140 characters?

We take lessons from O2’s crisis management on Twitter, and look at other brands that have got it right – and some that have got it very wrong – to outline the best ways you can interact with customers through social media.