Content Confidential | 6 reasons to invest in content made for mobile

How strong is your content mobile strategy? We outline the reasons why you need to invest in mobile content, or risk being left behind...

 Content Confidential | 6 reasons to invest in content made for mobile

Smartphone ownership has reached tipping point with last month's news that more than half of Britons now own a smartphone.

Almost 1 in 10 visits to a website now come from non-computer devices. And with two thirds of smartphone owners reading their emails on their phone, and time-poor users doing several things at once, now is the time to make sure you have a strong mobile strategy. Without one your content could lose its impact and your brand could suffer the consequences as mobile users think you're out of touch.

Here we outline the 6 key reasons you need to invest in mobile content.