Smartphone ownership has reached tipping point with last month's news that more than half of Britons now own a smartphone.
Almost 1 in 10 visits to a website now come from non-computer devices. And with two thirds of smartphone owners reading their emails on their phone, and time-poor users doing several things at once, now is the time to make sure you have a strong mobile strategy. Without one your content could lose its impact and your brand could suffer the consequences as mobile users think you're out of touch.
Here we outline the 6 key reasons you need to invest in mobile content.