10 ways to tell if you’ve come up with a good content idea

How to find out quickly if your content idea is a goer when you don’t have the time or the budget to do any audience research…

  1. When you tell your colleagues about it they instantly get it and congratulate you on a great idea. If they nod politely or raise their eyebrows, you’re NOT on to a winner.
  2. Try to write the title for your piece of content or explain it to others in as few characters as possible – can you get it down to three words? If it’s simple and effective you should be able to.
  3. Google your idea. Are loads of other people already winning with this? Then yours needs to be better, more niche or take a different tone. Can you do that?
  4. If this is a piece of written content, how would you make it visual? Do interesting images spring to mind? Do you know how it should be illustrated? Dull ideas are hard to visualise.
  5. Come up with 3 follow-up ideas on the same theme. Finding that a struggle means your idea doesn’t have much potential.
  6. If your idea does take off, how could your audience get involved in it? Great ideas inspire reaction, and often take on a life of their own.
  7. Pretend you’re a freelancer pitching this to a client and write the ‘sell’ for it. If your idea is a hit, that should take you no longer than 5 minutes.
  8. Ask someone else to explain your idea back to you using their own words. Do you still like it? You’ll be more objective about something that isn’t in your own writing, or typed on screen.
  9. Sleep on it. Does it still appeal in the morning?
  10. Start writing it. Good ideas are easy to write, bad ones take ages.

For further information on Sticky, please contact: Rajet Gamhiouen, Head of Marketing, +44 (0)207 963 7281

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