Make your content marketing meaningful – 7 steps to heaven

Content got you in a panic? Don’t know where to start, or facing challenging questions about ROI? If you need to take a good hard look at what your content is actually doing for your business, view this presentation!

Amy Nicholson – managing editor at Sticky Content, part of the Press Association – will walk you through the 7 things you need to get straight before you get started on the path to content success. Packed with editorial tips, you’ll learn how to sketch personas, come up with ideas that will engage and convert and get everything out on time with a stakeholder-proof workflow. 

Whatever your content challenge, find out how to solve it with these 7 steps to content marketing heaven.

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