Over 50 per cent of content professionals feel forced to create content on demand, in response to business needs, according to a recent Sticky Content survey, while 30 per cent say their content plan is usually hijacked. If content is part of your remit but a combination of culture and hierarchy is affecting your ability to improve quality and effectiveness, this presentation is for you. By Econsultancy’s Content Strategy trainer and Sticky Content chairman, Catherine Toole.

See Catherine's slides here: