Short on strategy, big on interference: the state of digital copy in 2013

Our new survey reveals the challenges marketers face when it comes to planning and creating effective digital content. Find out more about the top 5 findings in Content confidential, our monthly email newsletter…

  1. About 3 in 10 respondents say senior management damage copy the most
  2. 6 in 10 respondents say the biggest challenge to producing good copy is that people just don’t get what good copy looks like
  3. About a third of respondents say their content plans end up being hijacked by other priorities
  4. Well over half of respondents have more than 3 stakeholders in their copy sign-off process, with 5% dealing with 8+ stakeholders
  5. 1 in 5 content professionals surveyed don’t measure content at all